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Brainshark Ideas Blog

Tips and ideas for sales readiness, training, coaching and more.

12 Ways to Build Your Sales Enablement Strategy

Developing a sales enablement strategy is never easy – but it helps to have a few tricks up your sleeve. With these 12 tips, you will be more effectiv...

Sales Operations vs. Sales Enablement: Better Together?

A Guide to 'Always-On' Enablement: The 4 Pillars of Sales Readiness

Preparing your sales team – really preparing them – doesn’t happen overnight. From product information and selling methodologies to objection handling...

6 Ways to Customize Training for the Individual

It is important to treat your team as a set of individuals and be willing to provide diverse options based on the person. In coaching, one size doesn'...

9 Ways Video Coaching Can Improve Your Sales Training

Video coaching is one of the most powerful ways to improve sales training effectiveness.

How to use Data to Measure Sales Enablement Success

Get two or more sales enablement professionals in a room, and soon the talk will turn to metrics – specifically, how to measure the success and impact...

Six Steps to Leverage Data and Insights to Build Your Sales Enablement Strategy

Whether your company growth strategy is to capture more market share by offering new pricing options or launching an exciting new product, it is going...

3 Ways Manufacturers Should Use Technology to Support Sales Enablement

Manufacturing companies can use sales enablement technology to improve their results.

Integrating Gong Calls with Brainshark Training & Coaching

Brainshark’s newest integration lets you bring Gong sales conversations and embed them directly within a Brainshark course or attach to a coaching act...
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