Sales Enablement Ideas Blog | Brainshark

Brainshark Ideas Blog

Tips and ideas for sales readiness, training, coaching and more.

Knowing coaching is important and doing it effectively are two different things. Here are 6 of the most important skills to coach sales reps on.
Developing a sales enablement strategy is never easy – but it helps to have a few tricks up your sleeve. With these 12 tips, you will be more effective in your strategic initiatives, onboarding,...
Both functions work to improve sales force productivity and support reps throughout the sales process. How can we differentiate the two?
Preparing your sales team – really preparing them – doesn’t happen overnight. From product information and selling methodologies to objection handling and CRM usage, there's a lot salespeople need to...
It is important to treat your team as a set of individuals and be willing to provide diverse options based on the person. In coaching, one size doesn't fit all. You need to understand your workforce...
Leading research firms have shown that video is not only a preferred and highly-effective learning format for most professionals, but that it also improves sales training results.
Salespeople need to know a lot in order to succeed. But above all, they need the right skills in order to connect with buyers.
Get two or more sales enablement professionals in a room, and soon the talk will turn to metrics – specifically, how to measure the success and impact of their programs.
Whether your company growth strategy is to capture more market share by offering new pricing options or launching an exciting new product, it is going to take thoughtful programs and enablement to...
As today’s buyers demand more from their manufacturing suppliers, it’s sales teams that are increasingly feeling the heat.
Brainshark’s newest integration lets you bring Gong sales conversations and embed them directly within a Brainshark course or attach to a coaching activity.  Sales reps can listen or watch Gong...
Sales onboarding is one of the most critical initiatives facing sales enablement and readiness leaders. Get it right, and you shorten ramp-up times, increase new-hire production, reduce costs...