From sales to marketing, product and HR, few roles touch as many different business functions as sales enablement.
You’ve likely heard the phrase “beauty is in the eye of the beholder.” The same principle holds true in sales enablement, writes Jim Ninivaggi.
You already know that salespeople need excellent internal and customer-facing content to succeed. But how are organizations producing all of this critical content?
The popularity of peer learning in sales should come as no real surprise. But have you considered how technology can support your overall learning strategy?
While sales enablement leaders need the right metrics to demonstrate ROI, measuring success is a common challenge.
For sales reps to improve, they need to see themselves as a buyer would see them, and they need an environment to capture those performances.
With budgets opening up for the new year, January and February are often the busiest months of the recruitment cycle.
As sales enablement leaders face the challenge of keeping reps engaged with learning and training, how can they better reach and teach their salespeople?
It’s important to explore what sales enablement leaders can do to ensure their reps are always “audible-ready.”
The damage under-trained reps can do to customer relationships and business reputations is great, but the high sales turnover and missed revenue opportunities created by poor onboarding are equally...
Companies in the market for a sales LMS (learning management system) are really looking for a sales readiness platform – whether they realize it or not.
Sales enablement professionals care a great deal about providing salespeople with great training, coaching and content – and with the tools needed to do their jobs effectively.